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Audio Visual Dynamics Chooses IntelEvent


Monterey, CA September 15, 2005 – IntelEvent, the leading supplier of software in the Event Resource and Supply Industry, announced the signing of its first customer in Australia, Audio Visual Dynamics (AVD).  AVD started life as Movie Hire in the early 70’s, but was purchased by the Worth family in March 1992. When they purchased the company, they had four full time technicians and then employed only two admin employees, who are still with them today. By the end of 2005, they will have over 80 full and part time employees split between sales, administrative and technical roles.

The company changed their name from Movie Hire to Audio Visual Dynamics (AVD) in July of 1992, a name that better represented the direction of the company as a modern high technology AV supplier. Their company strength has always been in value adding, and delivering the total vision that makes up an event, not just pieces of equipment. Their client base has traditionally been a mix of corporate “End Users” and “Venues”.

Today AVD has six “In House” on site operations inside their client’s facilities. The largest venue they are contracted to currently is the 5 star Sofitel in Melbourne http://www.sofitelmelbourne.com.au/ with nine full time AVD people on site.


AVD has been running another software program since 1992. It was the right product back then, but has not grown or developed with them since. They were looking for a company that AVD could grow and develop with as the company move into more off site operations.


Peter Worth, Managing Director of AVD attended a seminar at INFOCOMM in Las Vegas in June 2005 where Andrew Ehler, IntelEvent’s sales manager, made a presentation along with (6) competitors at an event called “Super Tuesday.” Each company demonstrated the strengths of their software. Peter was very impressed with Andrew’s demonstration of the software, but more importantly he was very impressed with the IntelEvent team present at the event. Peter then went to the IntelEvent booth on the exhibit floor and met with Don Romeka, IntelEvent’s CEO, Andrew Ehler, IntelEvent’s sales manager, and the other 7 IntelEvent team members attending the show. AVD was looking for a software company that would work with them and develop along with their expanding requirements.


“When we moved to remote operations in January this year we didn’t have a method of controlling and monitoring them. We needed to develop tighter controls over stock movements and a more simplified way for our sales people to understand what gear was available to sell to their clients and where it was located” stated Peter. AVD needed to get their cost controls for their remote sites under control and Intelevent offered the most attractive and appropriate solutions to achieve that. Peter said “IntelEvent’s team demonstrated that they could think outside the norm and modify their systems, approach and style to meet our needs”.

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